homeserviceshotel internet marketingcase studies

Guest House Beverly Inn

The Challenge:
Guest House Beverly Inn is located in the heart of Beverly Hills and is famous for its amicable staff and prompt services to its customers. The hotel is close to all famous attractions, just 1-3 miles away from The Grove, Hollywood Universal Studio, Walk of Fame and more. The hotel had a very attractive site providing its potential customers with a complete know-how of the services and amenities it offers. But the site lacked online reservations and was not able to drive high direct online revenue.

The goals were to:

1. Increase online ROI.
2. Get higher reservations.
3. Increase search engine visibility.

The Approach:
The client had a tough competition and to achieve our targets we performed a thorough analysis of the site and concluded that the site had poor SEO. To improve the online visibility, the SEO team at Gatesix did a research on the highly targeted keywords on the major search engines and then optimized the site for the relevant keywords. Apart from this we created a strong internal linking structure using site map and navigation. To further boost up the online presence we did directory and search engine submissions. We also explored the PPC domain for the hotel.

The Result:
After implementing the above marketing tools on the site www.guesthousebeverly.com, we observed a hike in the traffic. The site is also showing good results on major search engines. Our Internet marketing initiatives contributed to the high online visibility and increased ROI of the hotel in its incipient stage of implementation and we were able to achieve the desired targets. The satisfaction of the client proved the credibility of our work.